Digital marketing is the promotion of products, services, or brands through online channels such as search engines, social media platforms, email, and websites. It involves strategies like search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising, and email campaigns to reach and engage a target audience on the internet. Platforms like Google, Facebook, Instagram, and YouTube play a major role in helping businesses connect with potential customers worldwide. Unlike traditional marketing, digital marketing allows businesses to track performance in real time, target specific audiences, and adjust campaigns quickly to achieve better results and higher returns on investment.
